It should be assumed that anyone reading the captions can hear nothing in the video, so the text should include sound effects and the names of speakers where necessary. Captioning involves dividing a transcript text into chunks, known as caption frames and time-coding each frame to sync up with the audio of a video.
CaptionsĬaptions are the words found at the bottom of a video's frame, corresponding to the audio on-screen. Clean read transcription edits the speech a little bit to make it easier to read and comprehend, useful for interviews and recorded live speeches. Verbatim transcripts include all utterances and sound effects, and are ideal for scripted videos. It's just plain text (in a Google Doc, for example) with no timestamp or other data attached. Types of video transcriptions TranscriptsĪ video transcript is a full document of every word that's spoken in a video. Most people watch videos on social media without sound: if there are no subtitles, they'll just keep on scrolling.Translated text helps you reach customers outside your language area.When you use the right keywords, it can help boost your place in SEO rankings.It makes the video accessible for people with hearing impairments.
So it's important from a business standpoint, but there are even more reasons to include captions or transcripts for your videos: Plus, the YouTube algorithm favors transcribed videos, resulting in a higher ranking and more views. Videos with captions can receive 40% more views than those without. But it's an undeniably important part of creating video content nevertheless. It takes time and money - and can be pretty tedious too. Let's face it, manually transcribing videos is not easy. Who is responsible for video transcription?.What types of projects need audio transcription?.As a bonus, having text attached to your video also makes it much more SEO-friendly, helping boost your view count and engagement. Video transcription is needed for reasons that affect not only your viewers' watching experience, but also the success of your business.įirst off, having transcripts and captions are essential to ensure your video is as accessible as possible, for all audiences.
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